Legal

AI disclosure

Why this page exists

We work with generative artificial intelligence, openly, as part of our craft. Since 2 August 2026, the EU AI Act requires realistic AI-generated content to be recognisable as such. We comply, and we go one step further: we say exactly which content is affected. A blanket "some AI was used" helps nobody.

This content is AI-generated

  • The background films on the home page and the service pages: abstract, cinematic imagery that makes no documentary claim.
  • The preview images for our five services, shown when hovering the service tiles.
  • The mockups under "Logos from our studio" on the Branding & Design page: the site sign, stationery, packaging and the other scenes are AI visualisations. The logos in them and on the light tiles are our genuine designs for each client.
  • The films in the "JB Immobilien" and "W&W mobile WC-Anlagen" case studies: their footage is AI-generated rather than filmed. This is also stated directly below each film.

This content is not

  • The case study images: these are screenshots of the websites we actually built, all of them live and reachable.
  • The brand film for Mindener Stahlhandel, apart from one short scene. More on that below.
  • Logo, wordmark and brand design.
  • Photographs of people, including the portrait of our founder.
  • All written content on this website: every statement about services, projects and pricing is checked and owned by us.

About the "Mindener Stahlhandel" brand film

This film is genuine client work and genuinely shot: concept, shoot and edit are ours, and it was produced and used for the client. One single short scene is AI-generated; all other footage was captured on camera.

We are this precise because a brand film about a real company is read as documentary. So it has to be clear where, by exception, it is not.

Machine-readable marking

Every file listed above also carries a marker in its metadata: digitalSourceType: trainedAlgorithmicMedia, following the IPTC standard. It is the same marker used by the C2PA initiative, Adobe and Google for fully AI-generated material, so the content is recognisable not only to people but to machines. The Mindener Stahlhandel brand film carries the value compositeWithTrainedAlgorithmicMedia, which is meant for material with individual AI elements.

No chatbot, no profiling

This website runs no AI chatbot and performs no AI-based analysis of your behaviour. Content was generated beforehand, during production: visiting this site transmits no data to AI providers. Details in our privacy policy.

Questions?

If you would like to know how a particular piece of content came about, just ask. We are happy to answer precisely:

Email: mail@welove2design.com
Phone: +49 176 842 429 04