Legal

AI disclosure

Why this page exists

We work with generative artificial intelligence — openly, as part of our craft. Since 2 August 2026, the EU AI Act requires realistic AI-generated content to be recognisable as such. We comply, and we go one step further: we say exactly which content is affected. A blanket "some AI was used" helps nobody.

This content is AI-generated

  • The background films on the home page and the service pages — abstract, cinematic imagery that makes no documentary claim.
  • The preview images for our five services, shown when hovering the service tiles.
  • The brand film in the "Mindener Stahlhandel" case study. More on that below — it is the case where transparency genuinely matters.

This content is not

  • The case study images — these are screenshots of the websites we actually built, all of them live and reachable.
  • Logo, wordmark and brand design.
  • Photographs of people, including the portrait of our founder.
  • All written content on this website — every statement about services, projects and pricing is checked and owned by us.

About the "Mindener Stahlhandel" brand film

This film is genuine client work: the concept, visual language, dramaturgy and edit are ours, and it was produced and used for the client. The footage itself, however, is AI-generated rather than filmed. It does not show real employees of the company, and the city shots depict a symbolic "town by the river" rather than the actual landmarks of Minden.

We state this explicitly, because a brand film about a real company could otherwise be mistaken for documentary footage. That is precisely what the AI Act is meant to prevent — and frankly, it is simply the more honest way to talk about our own work.

Machine-readable marking

Every file listed above also carries a marker in its metadata: digitalSourceType: trainedAlgorithmicMedia, following the IPTC standard. It is the same marker used by the C2PA initiative, Adobe and Google for fully AI-generated material — so the content is recognisable not only to people but to machines.

No chatbot, no profiling

This website runs no AI chatbot and performs no AI-based analysis of your behaviour. Content was generated beforehand, during production — visiting this site transmits no data to AI providers. Details in our privacy policy.

Questions?

If you would like to know how a particular piece of content came about, just ask — we are happy to answer precisely:

Email: mail@welove2design.com
Phone: +49 176 842 429 04