Legal

AI disclosure

Why this page exists

We work with generative artificial intelligence, openly, as part of our craft. Since 2 August 2026, the EU AI Act requires realistic AI-generated content to be recognisable as such. We comply, and we go one step further: we say exactly which content is affected. A blanket "some AI was used" helps nobody.

This content is AI-generated

  • The background films on the home page and the service pages: abstract, cinematic imagery that makes no documentary claim.
  • The preview images for our five services, shown when hovering the service tiles.
  • The brand film in the "Mindener Stahlhandel" case study. More on that below: it is the case where transparency genuinely matters.

This content is not

  • The case study images: these are screenshots of the websites we actually built, all of them live and reachable.
  • Logo, wordmark and brand design.
  • Photographs of people, including the portrait of our founder.
  • All written content on this website: every statement about services, projects and pricing is checked and owned by us.

About the "Mindener Stahlhandel" brand film

This film is genuine client work: the concept, visual language, dramaturgy and edit are ours, and it was produced and used for the client. The footage itself, however, is AI-generated rather than filmed. It does not show real employees of the company, and the city shots depict a symbolic "town by the river" rather than the actual landmarks of Minden.

We state this explicitly, because a brand film about a real company could otherwise be mistaken for documentary footage. That is precisely what the AI Act is meant to prevent, and frankly, it is simply the more honest way to talk about our own work.

Machine-readable marking

Every file listed above also carries a marker in its metadata: digitalSourceType: trainedAlgorithmicMedia, following the IPTC standard. It is the same marker used by the C2PA initiative, Adobe and Google for fully AI-generated material, so the content is recognisable not only to people but to machines.

No chatbot, no profiling

This website runs no AI chatbot and performs no AI-based analysis of your behaviour. Content was generated beforehand, during production: visiting this site transmits no data to AI providers. Details in our privacy policy.

Questions?

If you would like to know how a particular piece of content came about, just ask. We are happy to answer precisely:

Email: mail@welove2design.com
Phone: +49 176 842 429 04