Journal
Knowledge that pays off.
We write down what we apply daily: on brands, websites, visibility and the sensible use of AI, understandable for decision-makers, without jargon.
Website relaunch without losing rankings: the moving checklist The most common damage with new websites is not caused by bad design but by the move itself: rankings built over years vanish within weeks. It does not have to happen. Here is the checklist we used to migrate our own site. 8 min read → AI automation for SMEs: 5 workflows that pay off within weeks AI in mid-sized businesses rarely fails because of technology but because of the question: where to start? The answer is unspectacular: with the routines that eat hours every week. Five workflows we use ourselves. 7 min read → Brand films for your business: process, timeline, cost · honestly explained A good brand film shows in ninety seconds what your company stands for: real people, real spaces, real work. Here is what it costs, how long it takes and how to recognise quality. 7 min read → Optimising your Google Business Profile: the 10 levers that actually rank Before customers see your website, they see your Google profile. Whoever wins the map search wins walk-ins, calls and enquiries: with these ten levers, in this order. 8 min read → What does a professional website cost? Honest answers instead of “from €99” Hardly any question reaches us more often, and hardly any is answered more vaguely online. Here is the honest calculation, with real ranges and the questions you should ask every provider. 8 min read → Accessible websites: what German law requires and why it pays off twice Since 28 June 2025, accessibility has been a legal duty for many businesses in Germany. Most websites do not comply. What the law demands, whom it affects and why the duty is actually a competitive advantage. 6 min read → Looking for an agency in Berlin? How to actually recognise quality Berlin has hundreds of agencies, and they all promise the same. These seven criteria separate claim from reality before you spend a euro. 6 min read → Web design in 2026: what actually matters now The rules have changed: whoever builds a website today builds it for humans, for Google and for the AI systems your customers ask first. 7 min read → AI and real photography: the best of both worlds “Do we even need a shoot anymore?” We hear that question a lot. Our answer surprises many: yes. And at the same time: use AI. Both together is the real advantage. 5 min read →
Let’s talk about your brand.
Tell us about your plans: in a free initial consultation we will find out what truly moves your brand forward.