Journal
Knowledge that pays off.
We write down what we apply daily: on brands, websites, visibility and the sensible use of AI — understandable for decision-makers, without jargon.
What does a professional website cost? Honest answers instead of “from €99” Hardly any question reaches us more often — and hardly any is answered more vaguely online. Here is the honest calculation, with real ranges and the questions you should ask every provider. 8 min read → Accessible websites: what German law requires — and why it pays off twice Since 28 June 2025, accessibility has been a legal duty for many businesses in Germany. Most websites do not comply. What the law demands, whom it affects — and why the duty is actually a competitive advantage. 6 min read → Looking for an agency in Berlin? How to actually recognise quality Berlin has hundreds of agencies — and they all promise the same. These seven criteria separate claim from reality before you spend a euro. 6 min read → Web design in 2026: what actually matters now The rules have changed: whoever builds a website today builds it for humans, for Google — and for the AI systems your customers ask first. 7 min read → AI and real photography: the best of both worlds “Do we even need a shoot anymore?” — We hear that question a lot. Our answer surprises many: yes. And at the same time: use AI. Both together is the real advantage. 5 min read →
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