Insurance & finance · 2 design · 2 build · 2 grow
Deine Maklerin
A personal brand in an anonymous industry — trust as the design principle.
- Scope
- Personal brand & website
- Services
- Positioning, design, web, care
- Special
- Personal brand instead of industry anonymity
Starting point
Nobody enjoys buying insurance — but everyone needs someone to trust with it. In an industry full of corporate anonymity, Sophie Nagorny had to become visible as a person: competent, independent, approachable.
Our approach
We built the presence as a personal brand: “Deine Maklerin” (“your broker”) as name and promise at once, clear service worlds for private and business clients and a tone that explains instead of sells — with a direct path to a conversation.
The result
A service became a face: whoever visits the site knows who they are dealing with and why the first conversation is worth it. Ongoing care continues.
Next case
GVB Real EstateLet’s talk about your brand.
Tell us about your plans — in a free initial consultation we will find out what truly moves your brand forward.